I sold Coca Cola (Symbol: KO) today for a few reasons.
- Consumption of Coke is declining.
- The stock has trailed the SP500 over the following periods: Prior month, Prior 3 months, 2017 year to date, and going back as far as June 2015. The underperformance will continue as the healthy food and beverage trend continues.
- Although Coke has and will continue to invest in healthier alternatives to Coke, it’s core business and brand is based on the sugary beverage we all know.
- There are more intriguing investment alternatives that will perform better over the next year, three years, and five years.