Time for Me to Sell Coca Cola (KO)

I sold Coca Cola (Symbol: KO) today for a few reasons.

  1. Consumption of Coke is declining.
  2. The stock has trailed the SP500 over the following periods: Prior month, Prior 3 months, 2017 year to date, and going back as far as June 2015. The underperformance will continue as the healthy food and beverage trend continues.
  3. Although Coke has and will continue to invest in healthier alternatives to Coke, it’s core business and brand is based on the sugary beverage we all know.
  4. There are more intriguing investment alternatives that will perform better over the next year, three years, and five years.

Invest on!

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